Introduction: FSSAI License For Health Drinks

Every food operator objectives is to maintain the quality of the food being manufactured for consumption and ensuring customer safety and satisfaction. Food Safety and Standards Authority of India plays a vital role in making sure that the quality of food products is safe and secure to be consumed by the people. FSSAI ensures this by creating various standards and controlling procedures. FSSAI also regulatesrules and procedures that helps in the elimination of hazardous and toxic elements if any present in food product. These procedures and standards are to make food safe for consumption, its also individual FBO’s responsibility to make sure the food product manufactured by them are safe and healthy because might this will get consumed by their family members also. 

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Standards for all food and drink items

It is important for FBO to understand that safety standards for food and drinks differ from one item to another. The major goal behind these safety standards is the implementation of these measures that are important and crucial for that specific food item. FSSAI had made strict guidelines on adulteration, fraud, misleading and false claims, and other malpractices to cheat and play with the consumers health.

Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011 deals with safety procedures required to manufacture FRUIT & VEGETABLE PRODUCTS or Carbonated Fruit Beverages or Fruit Drinks’.

Fruit drinks or carbonated fruit beverages aredefined as beverages that are prepared from water/carbonated water and fruit juice. These drinks may contain dextrose, sugar, liquid glucose, inverted sugar, oil, peel, and other ingredients appropriate to manufacture healthy drinks.

As per FSSAI regulation, the standard requirements to manufacture healthy drinks are as follows

• Fruit content (m/m)
• Total Soluble Solids(m/m) not less than 10 % of total quantity

1. Lemon or lime juice not less than 5% of total quantity
2. Other fruits not less than 10% of total quantity

Most recent amendment by FSSAI:

If the fruit juice quantity in a beverage is below 10% but over 5%, (2.5% in case of  lime or lemon), it will be considered as a “carbonated beverage with fruit juice”. The Total Soluble Solids or TSS of 10 % will not be applicable.

Declaration of fruit juice quantity on the carbonated fruit drinks or beverage labels is a compulsory requirement.

It is significant to note that in India market, the soft drink consumer base is growing by approx. 30% annually, but at the same time consumers are continually looking for better and healthier choices. Research was conducted by top research companies regarding mixing of fruit in carbonated fruit drinks. The increase consumption of soft drinksis going to help the farmers hugely, as almost 35% of fruit produced in India gets waste due to lack of proper processing and cold storage facilities. Big multi nations companies like Dabur, PepsiCo and Coca Cola have already broadcastedthat they are going to start a new product line of fruit based drinks.

If you think you might involve yourself in the business of producing or distributing healthy drink product. We welcome you to get free consulting from our experts to make your idea a reality. Our DNA is to work as a partner, not as a customer