Introduction: Non-Alcoholic Beverages Processing Company

According to some estimates, India's packaged non-alcoholic beverage industry would develop at a CAGR (compound annual growth rate) of 16.2 percent between 2017 and 2030. In addition, as more people transition to cold drinks, the market is predicted to grow to $150 billion by the end of the forecast period.

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Squashes, fruit juices, soft drinks, aerated waters, mineral waters, and syrups have all experienced substantial growth in India in recent years. Soft drinks are non-alcoholic beverages that contain a natural or artificial sugar, edible acids, natural or artificial flavors, and occasionally juice. Fruits, nuts, berries, roots, herbs, and other plant sources are used to create natural flavors; popular soft drinks in India include Bisleri, Maaza, Sprite, and Frooti.

The population of India is growing, as is the economy, and as a result, the demand for food and beverages is increasing. The beverage industry in India has a lot of room for expansion, so getting into it could be a good investment. Continue reading to learn more about the requirements for starting a soft drink business in India, as well as how to work with local wholesale cold drink distributors.

Soft drinks

Soft drinks with carbon dioxide dissolved in them are known as carbonated beverages. They are classified as soft drinks because they do not include alcohol and include sparkling drinks, smoothies, juices, ready-to-drink tea and coffee, concentrates, and functional drinks. The carbonated beverages market is divided into four categories: regular carbonated beverages, diet carbonated beverages, lemon/lime regular, and lemon/lime diet.                   

The creation of a watertight company strategy is the most important aspect of this firm. To do so, you'll need to conduct market research first. Recognize the needs of the market before deciding on the precise product you want to provide.

Calculate how much cash you'll require to get started. It is necessary to calculate both fixed and variable expenses. Develop a marketing and distribution plan for the product in collaboration with the cold drink dealers in your manufacturing area.  The cost of a carbonated soft drink automated factory with one pair of equipment will range from 20 lacs to 50 lacs, depending on the production capacity. With a semi-automatic machine, the cost will drop to around 10-15 lacs.

In addition, you'll need to invest in land, merchandise, legal costs, labour, and three months' worth of operating capital. A total investment of 30 lacs to 1 crore will be required to start a soft drink manufacturing factory in India.

What All Is Required For Soft Drink Manufacturing?

• Raw Materials

To make a beverage, you'll need a selection of raw components, depending on the type of soft drinks you offer. Water bottles are an important part of the beverage manufacturing process. Similarly, fresh water should be plentiful in your factory. After all, a well-managed inventory and a well-functioning supply chain ensure that production runs smoothly and on time.

Sugar, preservatives, carbonated water, and artificial flavours may be required by a cold beverage manufacturing facility. To ensure a consistent supply of fresh fruits, fruit orchards must be positioned near the plant.

• Infrastructure

When it comes to building a beverage manufacturing business, picking the correct location is crucial. To prevent environmental health risks, most companies are located on the outskirts of cities. In other circumstances, such as a cold beverage factory, however, special attention must be paid to building a cutting-edge modern manufacturing facility with high-speed technology.

• Machinery

After the right infrastructure has been constructed, proper equipment and machines are the next most important aspect. It has been observed that, in order to cut expenses, business owners favour simple, low-cost machinery, particularly in the manufacturing industry. When setting up a manufacturing operation, however, the quality of the machinery must never be compromised.

Mixers, refrigerators, compressors, blending systems, carbo coolers, and other high-quality machinery and complex tools and equipment must be employed in the factories at all times.

• Processing

Every beverage processing procedure is different, and it is this strategy that determines whether the beverage is successful or not. Before the beverage's formula is put into production, it's also critical to validate its safety.

• Marketing and Branding

A beverage company's success hinges on the employment of effective marketing and branding strategies. A visually appealing logo should be employed, allowing the public to strongly connect to the brand's concept. In addition, choosing the proper advertising agencies and brand ambassadors is critical in giving a brand meaning. When it comes to choosing a brand, customers also look at the packaging.

• Selling

In the beverage industry, a strong sales strategy is critical. You must understand that, depending on the nature of your business and the types of drinks you sell, you must market to wholesalers, direct sales, or e-commerce platforms. Pricing is another crucial aspect that must be thoroughly examined. Because the beverage industry has substantial marketing and overhead expenditures, large margins in production and selling prices are essential.         

Health drinks 

Examining how to start an energy drink company's equity in depth will make some administrative procedures easier afterward. This phase can help you plan your energy drink beginning expenditures properly, reducing some of the risks that come with starting a business. There are several types of equity investments, each with its own set of benefits and drawbacks. If you aim to expand your distribution networks abroad through franchising, a limited liability company (LLC) or general partnership will be the best option. This type will shield you from any dangers, such as if someone sues you for selling energy drinks. This entity can be formed more easily than other types, such as a single proprietorship. It has no restrictions on the number of members or administrative requirements, such as a board of directors.

What All Is Required For Energy Drink Manufacturing?

• Arrangement of Capital

One of the most important elements to consider for anyone interested in starting a healthy drinks or energy drink business is their financial situation. An individual or application must make a financial decision, whether it is to obtain a loan from a bank or to search out the greatest investment prospects.

• Deep Understanding of Customers and Market Needs

The applicant should conduct a thorough market analysis in order to identify the niche for his product category. He should also be conversant with the needs of his consumers in terms of healthful beverages. An applicant can design a plan to meet market expectations by obtaining information about the market and customers.

• Determination of Expenses and Selling Price

An applicant should be aware of the whole costs associated with the preparation of healthy drinks. In addition, he must study the current selling price in the target market location; only then will he be able to set selling pricing for healthy drink items that will assure the company's profitability.

• Certification of Production Site

The application must receive production site certification, guaranteeing that the healthy drinks are safe for end-user use and are legally permitted to reach the hands of large merchants.

• Strong Brand Positioning

Before selling its brand, the applicant must conduct market research. He should develop a powerful brand positioning strategy, as brand positioning is at the heart of any brand's competitive strategy for dominating the market.

• Appealing Packaging Strategy

Healthy drinks should be packaged in such a way that they meet all safety requirements, are appealing to your customers, and demonstrate the value of your brand. If your packaging strategy is well-designed, it will yield favorable results for your company.

• Business Plan

Can you envision a company that doesn't have a business plan? The only possible answer is No.Every firm has a map in the form of a business plan. You must be prepared with a simple as well as adequate business plan if you want investors and lenders to be interested in your business proposal.

• Marketing Plan

To be successful in the food or healthy drinks industry, one must design a solid marketing strategy that focuses on brand building, developing cordial relationships with potential customers, maintaining existing customers, and utilizing the social media platform for marketing purposes.

Tea & Coffee

Tea: Waking up with a hot cup of tea is a common practise in India. With a pleasant aroma, it's a way to revive the mind and soothe the soul. Whether its green tea for weight reduction, black tea for brain stimulation, or tea made by pouring boiling water over fresh or cured leaves, the taste is mesmerising and brings out the inner delight in tea drinkers. Tea is the world's second most popular beverage, so starting a tea manufacturing and marketing business is a good idea. There are many different types of tea, each with its own processing method. Starting with harvesting the tea leaves and processing them into high-quality tea powder, it's a fairly time-consuming procedure that presents numerous hurdles. In India, the most popular tea is black tea, which is produced mostly in the state of Assam. India is one of the best tea-producing countries in the world, with a history dating back over 200 years to the time when India was ruled by the British. Tea plants were discovered by Robert Bruce, a British national, in the upper Brahmaputra valley in Assam and the surrounding region, and the first tea was sent to the UK for public sale in 1838. Britishers had no idea that they had started a business that would contribute approximately 40% of national revenue generated through export activities. Tea is largely grown in Assam, West Bengal, Tamil Nadu, and Kerala in India, with smaller amounts being grown in Karnataka, Himachal Pradesh, Tripura, Uttaranchal, Arunachal Pradesh, Manipur, Sikkim, and Meghalaya.

How to Start a Tea Business in India?

• Knowing the Herb of Sorcery

Camellia Sinensis, a mystical plant that produces over 1000 varieties of tea, is the foundation of the entire tea enterprise. Someone who desires to work in the factory must learn how to operate it. It produces a variety of teas, including Yellow Tea, Green Tea, Black Tea, Puer Tea, Oolong Tea, and White Tea. The types of products employed in their production are what distinguish them from one another. Visiting tea farms and speaking with the farmers is the greatest method to learn about this plant. Personal knowledge can trump the type of evidence found in books or even on the internet.

• Opportunity for Industry

India is the world's second-largest tea producer, trailing only China. Surprisingly, we Indians consume 70% of the total output. On a daily basis, the average person consumes two cups of tea. For some adults, it can reach 4 to 5 cups. It is not only a brilliant economic operation for urban areas, but it is also a fantastic platform for you to invest in small towns and communities. This is something that even women looking for start-up companies can try.

• Identify Your Approach to Audience & Marketing

Tea is consumed in 90% of Indian households, but does this mean that your target audience is tea drinkers? Incorrect. Your audience, and hence your marketing, is reliant on your company's offerings. Various factors encourage premium tea consumption in India, including the ease of producing tea, disposable income, increased health consciousness, the opportunity to explore, and the desire to stay active. For TDT, one must evaluate what resonates most with their teas, which will lead to the identification of target audience and the creation of a marketing strategy to raise brand exposure and sales.

• The Timetable

The most important step in starting a new firm is to plan an accurate business model. You must know what type of business you want to start: a stand or a proper tea parlour, the commodities you will sell, their expenses, your profit margins, your investment number, your investment money, what products you will acquire, and where you will get them: directly from a wholesale market. A proper company plan would be the key to a prosperous market.

• The Criteria

The requirements vary depending on whether you want to open a small tea shop or a café. For a tiny start-up like a tea stall, you don't need a lot of money, and you don't need expensive materials to set up your booth, therefore the main goal of a stall is to stay as close to your 'desi' roots as possible. A one-time investment of INR 50,000 is sufficient to get you started. A more real establishment, such as a tea bar or cafe, on the other hand, requires a larger investment. For metropolitan areas, the figure might reach 30 lakhs. You should spend in the decor of the cafe or bar to make it more attractive and real.

• Packaging Goods

The packaging of items will have a big role in moulding customer decisions, as it is a key part of both distribution and marketing. Packaging appeals to a person's five senses in particular and will boost brand sales significantly. It's no wonder that today's manufacturers spend more than $150 billion on food packaging each year. According to a poll, 52 percent of purchasers consider repurchasing their items if they enjoy the packaging, and 90 percent prefer reusing the product's packaging.

• Margins on Gains

A daily cup of tea costs Rs 1 every 30ml of milk, Rs 0.755 for 2.5 grammes of powdered tea, Rs 0.50 for ten grammes of sugar, and Rs 0.30 for four grammes of Masala Tea. Even after adding additional fees, a cup of tea will cost you around 3.5-5 INR. When you own a stall and sell a cup for 10-20 INR, you have a profit margin of roughly Rs15. You should focus on improving them till the products are well-known in the marketplace. Introduce a variety of tea varieties and modifications in response to customer input.

Begin serving light nibbles and appetisers to accompany the tea. Until you have enough money, you should choose imaginative projects like transporting trucks throughout the city or offering courier services. Now that you know everything you need to know, you may establish a tea store business in India and invest in it. You've found a lucrative niche in the tea industry, which requires little investment and experience. Simply begin, and who knows, maybe you'll be the next Prime Minister.

Coffee: Starting a coffee shop business in India has enhanced a rage in recent years due to the high demands from the millions of coffee lovers in the most utmost of the developing regions. After tea, coffee is the second foremost favoured beverage in India. India is known for generating about 3.5% of coffee production in the world. The climatic circumstances, as well as favourable topography, assist in growing coffee beans in the North-Eastern and Southern parts of India. In this article, we will discuss how to start a coffee business in India and its significance in India. As we know, in the 2016-17 season, India produced 5.5 million bags of coffee. A prevalence of the country’s coffee is grown in the three southern states of Karnataka, Tamil Nadu, and Kerala, followed by Andhra Pradesh and Telangana, which was a part of Andhra Pradesh until recently. Nearly 65 percent of the total production appears from Karnataka, while Tamil Nadu contributes nearly 15 percent, and Kerala makes up around 20 percent. It has been calculated that there are more than 210,000 coffee producers in India, the majority of whom are smallholder growers with plots around two hectares. Indians are too connected to freshly fermented coffee to refresh them and feel lively and dynamic. Indian coffee is getting worldwide attention due to its pleasant fragrance and exotic taste. There are various Points to Acknowledge before Starting a Coffee Shop Business in India.

Nursery

• Manufacturers have to produce seeds only from an authorized source. 
• Manufacturers should produce seeds from coffee berry borer in non-infected areas.
• Plant the seeds as soon as possible after receiving them because their viability is limited.

Soil & Water Conservation

• In coffee farms, soil and moisture conservation are critical.

Concerns about soil conservation

• Soil erosion owing to sloping terrain during the monsoon season
• Post-monsoon season: Coffee's regular growth might be hampered by a lack of moisture (i.e., drought).

Soil erosion prevention:

• Terracing and contour planting on moderate to severe slopes.
• Planting soil-binding grasses such as Vetiver, Paspalum, and others at appropriate intervals across the slope.

Soil enrichment

• In the early years of planting, leguminous green manure crops such as Crotalaria, Tephrosia, cowpea, horse gram, and others may be used.
• Plant green manure crops in May-June and incorporate them into the soil before blossoming.

Suppressing weed growth

• During the first year of planting, avoid digging (Oct.-Nov.). In sloppy terrain, however, avoid digging and rely solely on manual weeding.
• Scuffling during the post-monsoon season (October-November) between the second and fourth years of planting helps to conserve soil moisture. In sloping ground, avoid scuffling.
• In established fields, no soil cultivation such as digging or scuffling should be done.
• In established fields, create cradle pits/trenches in a staggered pattern over the slope to save soil and moisture.
• To save moisture during dry months, mulch the base of young plants with dried leaves.

Nutrition Management

• Liming is required for nutrient management in coffee to maintain an optimal pH. The applied nutrients will not be efficiently utilized by the plants if the pH is not regulated.
• For lime and fertilizer applications, soil testing should be required at least once every 2-3 years.
• Use agricultural lime with a calcium carbonate content of 80%. The optimal time to apply lime is around November. It is advisable to apply dolomite lime in rotation once in a while.
• Once every two years, apply bulky organic manures like FYM or compost at a rate of 5 tonnes per hectare to increase soil condition and fertilizer use.
• Using the drip circle method, apply the recommended fertilizer dose in three splits (post-blossom, pre-monsoon, and post-monsoon). Fertilizers should be administered in the upper half of the drip circle in sloppy areas.

Pests & Diseases Management - Quick Facts

• White stem borer (Xylotrechus quadriceps), coffee berry borer (Hypothenemus hampei), shot hole borer (Xylosandrus compactus), nematodes, and sucking pests such as mealybugs and green scales are among the most economically important pests.
• The diseases that cause the most crop losses are coffee leaf rust (Himeleia vastatrix), black rot (Koleroga noxia), and root infections.
• Unlike in South America, coffee in India is grown under a mixed canopy of shade trees, which has a significant impact on the coffee ecosystem's microclimate.
• Anticipation and continuous monitoring of pest and disease outbreaks, maintenance of optimal overhead shade, pruning of coffee bushes, conservation and augmentation of indigenous natural enemies, the introduction of exotic natural enemies of pests, and timely use of need-based bio-pesticides/ insecticides/ fungicides are all examples of integrated management strategies that could keep coffee pests and diseases below the economic threshold level.

Post-Harvest: Quick Facts

'Plantation/parchment coffee' is made using a wet method, while 'Cherry coffee' is made using a dry method.

• Only mature fruits must be picked for the manufacture of both types of coffee.
• After processing, berries that are overripe or green (unripe) produce poor cup quality. If coffee cannot be harvested when it ripens for any reason, the overripe and green fruits should be separated and processed separately as 'cherry.'
• The pulpier, washing machines, tank, vat, trays, and other equipment should all be kept clean.
• Pulp the fruits the same day they're picked.
• Avoid piling fruits for too long and pulping them too late.
• Coffee should be washed in clean water.
• To improve the quality of your coffee, soak the parchment in water overnight.
• After the day's work, clean the pulpier machine, vats, and other equipment.
• During parchment drying, sort out all pulper-cuts, naked beans, blacks, and other faulty beans.
• To begin, dry parchment coffee on wire mesh trays to quickly drain excess water.
• Allow the coffee to dry on clean, tiled or concrete drying yards later.
• Cover the coffee over night to prevent it from re-wetting.
• Dry the coffee to the test weight or moisture criteria specified.
• Store the coffee in clean gunny bags in dry, well-ventilated areas away from moisture. • Install wooden planks on the floor. Coffee should not be stored near fertilizers, pesticides, or other materials that could taint the bean.

Licenses Required for Setting up a Non-Alcoholic Beverage Industry

Company Registration

Business registration, also known as company registration, is the first step in starting a health drink manufacturing business. The establishment of a healthy beverage business is done through the use of fake legal structures such as a limited liability partnership or a corporation.

EPF Registration

EPF registration is required for any manufacturing business entities with more than 20 employees in the unit or company. This method of registration saves a little percentage of an employee's salary for future needs.

GST Registration

It is required for all healthy drinks firms that make taxable supplies of goods or services and have a turnover exceeding the threshold limit to register for GST and obtain a GST number.

FSSAI License

The safety requirements for healthy drinks must be followed by all food company operators involved in India's health drinks industry. It is critical to follow FSSAI requirements and obtain an FSSAI license before operating a health drinks business in India. To operate your health drinks business anywhere in the country, you must obtain an FSSAI license and follow the regulatory criteria.

• FSSAI Registration: FSSAI registration is required for all food business operators in the healthy drinks industry with an annual turnover of less than Rs. 12 lakh.
• FSSAI State License: A FBO's annual turnover must be between 12 lakh and 20 crores to qualify for the FSSAI state license.
• FSSAI Central License: A food business operator can only apply for an FSSAI central license if his company's annual sales is more than Rs. 20 crore.

No Objection Certificate from Pollution Control Board

Pollution clearance (Consent to Establish/Consent to Operate) is necessary from the appropriate SPCB (state pollution control board) because the food manufacturing sector is deemed a polluting industry by the CPCB (central pollution control board) and SPCBs. A category-specific license is necessary depending on the type and volume of the business operation. The majority of textile manufacturing industries are classified as red or orange.

ESI Registration

Every state provides Employee State Insurance (ESI) registration to employees and their families in order to provide some level of security. Employee State Insurance Corporation ESIC, a self-financing, autonomous body governed by the ESI Act 1948, provides this registration.