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Comprehensive Gold Shopping Guide for Consumers - Types of Gold



In the world of fashion and luxury, few elements possess timeless allure and enduring elegance quite like gold jewellery. From delicate chains that grace the neck to intricate bangles that adorn the wrist, the artistry and craftsmanship behind gold jewellery have captured the hearts of enthusiasts for centuries. Whether seeking to make a dazzling statement at a special event or simply adorning oneself with everyday elegance, the journey of gold jewellery shopping is an experience that goes beyond acquiring mere accessories, delving into the realms of personal expression, cultural significance, and an appreciation for the craftsmanship of skilled artisans. This blog serves as a guide to navigating the enchanting world of gold jewellery, offering insights, tips, and trends to empower and inspire every shopper in their quest for the perfect golden adornment.

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Gold Market Scenario

The Indian gold market has recently been under the spotlight. A committee on 'Transforming India’s Gold Market' formed by the NITI Ayog recommended stimulating gold exports and boosting economic growth. The committee's report emphasizes crucial areas such as Make in India in Gold, Financialisation of Gold, Tax and Duty Structure, Regulatory Infrastructure, and Skill Development and Technology Upgradation. Despite the challenges in obtaining comprehensive data, the report underscores the significant contribution of the gold market to the Gems and Jewellery industry, forming a substantial portion of India's exports and global gold jewellery fabrication and consumption demand. Considering that we can assert that gold is an evergreen market and consumers are always looking for new jewellery for various occasions happening throughout the year.

Quality Assertion

The Bureau of Indian Standards (BIS) is the National Standards Body of India that operates under the Ministry of Consumer Affairs, Food, and Public Distribution. BIS hallmark is a certification provided by the Bureau of Indian Standards (BIS) that confirms the purity of precious metals like gold and silver. This certification is crucial for consumers as it assures the quality and purity of the metal they are purchasing. Here are some key points highlighting the importance of BIS hallmark for consumers-

  • Purity Assurance: BIS hallmark ensures that the gold or silver jewellery purchased by consumers meets the specified standards of purity. It assures that the metal has undergone rigorous testing and meets the defined quality benchmarks.
  • Consumer Protection: BIS hallmarking is a consumer protection measure that helps prevent the sale of inferior quality or adulterated jewellery. It protects consumers from fraudulent practices and ensures that they get what they pay for.
  • Trust and Credibility: The BIS hallmark symbolises trust and credibility. Consumers can rely on this certification to make informed purchasing decisions, knowing that the jewellery they are buying is genuine and of high quality.q
  • Value Retention: Jewellery with BIS hallmark certification holds better value over time. It is easier to resell and retain its value due to the assurance of purity and quality provided by the hallmark certification.
  • Legal Protection: In case of disputes or discrepancies, having a BIS hallmark certification provides legal protection to consumers. It serves as concrete evidence of the quality of the purchased product and can be used as a reference in legal proceedings if necessary.
  • Standardization: BIS hallmarking ensures standardization in the quality of precious metals, thereby promoting fair trade practices and creating a level playing field for all jewellers. It fosters a transparent and ethical business environment in the jewellery industry.

Types of Gold Jewellery

There are various kinds of gold jewellery based on different classification methods. Some of the major classifications are as follows-

  • Based on Color
  • Based on the Production Method
  • Based on Composition

Classification Based on Color

The gold jewellery is mostly available in many colours. It depends on the proportions of metals used to make the alloy for the jewellery. Some of the  major colours of gold jewellery are as follows-

  • Yellow Gold

Yellow gold is a popular type of gold used to make jewellery. It's a mix of gold with other metals like silver and copper. Pure gold is too soft, so mixing it makes it stronger. People have liked yellow gold for a long time because it looks nice and is rare. It's used for things like rings and necklaces. It's strong and doesn't get damaged easily. But you need to take care of it to keep it shiny.

  • White Gold

White gold is a mix of gold with white metals like nickel or palladium. It looks silvery-white and is often used in jewellery. It's popular for things like engagement rings. Sometimes, it's plated with rhodium to make it shiny. But the plating can wear off, so it might need to be re-plated.

  • Rose Gold

Rose gold is another variant of the colour of gold jewellery. It is made of a mix of copper in gold. The usage of copper in the alloy gives it a pink or reddish hue. This colour effect can be enhanced more using the higher amounts of copper but it will affect the proportion of gold in the jewellery and as a result, a change in the karat will also appear. It is mostly used for rings, bracelets and watches.

Classification Based on Production Method

Gold jewellery can be categorised based on the production methods used, and they vary significantly in quality and cost. Here are some common types-

  • Gold Plated

This type of jewellery has a base metal, such as brass or copper, covered with a thin layer of gold (less than 0.05% gold). The gold layer on gold-plated jewellery may wear off over time.

  • Gold-Filled

Gold-filled jewellery involves bonding a solid layer of gold to a base metal, like a jeweller's brass. It contains significantly more gold compared to gold-plated jewellery, and the gold doesn't rub off easily due to the bonding process.

  • Gold Vermeil

Gold vermeil jewellery consists of a sterling silver base covered with a thick layer of gold plating. It is more durable and higher in quality compared to gold-plated jewellery having 2.5 microns of gold. The plating work on this type of jewellery is done using an electroplating process.

  • Solid Gold

Solid gold jewellery is made entirely of gold without any base metal. It comes in various karats, with higher karats indicating higher quality, purity, and cost. Solid gold jewellery is known for its enduring value.

Classification Based on Composition

The gold jewellery also comes in various compositions. It is made of alloy which may contain more than one metal and that too in different proportions. It gives the jewellery a different colour and at the same time reduces the amount of gold in the jewellery. To measure the proportion of gold in jewellery we describe the composition in Karat. 24 karat means pure gold while the jewellery is available in variations like 14 Karat, 18 Karat and 22 Karat.

  • 14 Karat

14 karat gold (14k) contains 14 parts gold and 10 parts other metals, making it 58.3% pure gold. It is known for its durability and affordability, making it a popular choice for jewellery that needs to withstand regular wear.

  • 18 Karat

18 karat gold (18k) contains 18 parts gold and 6 parts other metals, making it 75% pure gold. It is considered higher in quality and more valuable than 14k gold, offering a balance between durability and purity.

  • 22 Karat

22 karat gold is a type of gold alloy that is composed of 91.67% pure gold and the rest are other metals. These other metals include silver, copper, zinc etc. The objective of these additional metals is to increase the strength and durability of the gold.

  • 24 Karat

24 karat gold (24k) is pure gold with no other metals added. It is the most valuable and purest form of gold but it is extremely soft and not recommended for everyday jewellery. Because of it’s softness, it is more prone to scratches and damage.

Things to Consider Before Buying Gold

Apart from various gold types and certification assurance, there are also some other things to consider before purchasing gold jewellery. Some of the major points are as follows-

  • Understand the karatage of the gold, as it determines the purity and value of the piece. Higher karat gold is more pure but may be softer and more prone to damage, while lower karat gold is more durable but less pure.
  • Determine your budget and consider the current market prices of gold to make a purchase that aligns with your financial plan.
  • Consider the purpose of the gold purchase. Whether it's for investment, adornment, or a special occasion, this can influence the type and design of the gold jewellery or item you choose.
  • Purchase gold from reputable and trusted sellers to ensure the authenticity and quality of the gold. Research the seller's reputation, reviews, and any certifications they may have.
  • Understand the maintenance requirements of the gold piece you intend to buy. Some types of gold may require more care to maintain their appearance and value.
  • Familiarize yourself with the seller's return policy to ensure you have the option to return or exchange the gold item if it does not meet your expectations or requirements.


As you embark on the journey of purchasing gold jewellery, remember that each piece represents not just a fashion statement but also an enduring tale of craftsmanship, tradition, and elegance. With an array of choices, from the classic allure of yellow gold to the contemporary charm of white gold and the romantic appeal of rose gold, the world of gold jewellery offers something for every taste and occasion. Whether you seek to make a dazzling statement or adorn yourself with everyday elegance, let your choice reflect not just your style but also an appreciation for the rich heritage and artistry that each piece embodies. So go ahead, embrace the timeless allure of gold, and let your jewellery speak volumes about your individuality and refined taste.

This portion of the site is for informational purposes only. The content is not legal advice. The statements and opinions are the expression of author, not corpseed, and have not been evaluated by corpseed for accuracy, completeness, or changes in the law.


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Yash Chauhan is a law graduate from the University of Delhi and a skilled content writer at Corpseed. With a keen interest in the legal industry, he specializes in writing articles on contemporary legal developments, corporate compliances,...

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