Deemed OEM Registration

Deemed OEM Registration on the GeM Portal is the special seller category that provides manufacturer rights to a business without setting up a complete manufacturing facility. The GeM Registration system allows the GeM Portal to consider the seller an OEM based on brand ownership, contract manufacturing, or authorized sourcing agreements. This system is ideal for organizations that oversee product design, branding, quality, customization, or system integration but source or import products.

The GeM-deemed OEM meaning focuses on accountability rather than physical production. The registered entity takes full responsibility for product quality, warranty, compliance, and after-sales service. Under this responsibility structure, the GeM Portal allows such sellers to upload products under their own brand name, participate in OEM-bid auctions, and issue OEM authorisation certificates to resellers, where permitted.

OEM GeM registration is beneficial for traders, assemblers, technology solution providers, and MSMEs that lack heavy manufacturing infrastructure, as it provides exclusive brand rights. This process also helps in maintaining buyer confidence by checking the agreement, brand documents, and vendor assessment before providing this status. This structured approach balances ease of business with procurement integrity and quality assurance across government purchases.

This guide explains the meaning of OEM, GeM Registration rules, the OEM registration process, required documents, benefits, validity, and compliance in simple terms, helping businesses complete the deemed OEM GeM registration correctly and grow confidently in government procurement.

Deemed OEM Registration on the GeM Portal is intended to enhance inclusive government procurement practices and ensure product accountability. This framework fills the gap between innovation-driven enterprises and public procurement systems. These are the primary aims of this:

• Encourage more MSMEs, startups, and brands without factories to register on GeM.
• Ensure product quality and warranty responsibility by establishing OEM liability.
• Facilitate the faster integration of innovative and customized solutions into government procurement.
• Reduce dependency on large manufacturers by supporting system integrators and assemblers.
• Maintain transparency in OEM registration through agreements and vendor assessment checks.
• Strengthen buyer trust by assigning single-point responsibility for performance and compliance.

The main benefits of deemed OEM registration are:

• Manufacturer-Level Selling Rights: Deemed OEM status allows product listing under the owned brand name. The portal treats the seller as an OEM in GeM, enabling access to manufacturer-only bids and tenders.
• Government Tender Participation: GeM OEM Registration facilitates direct participation in high-value tenders. This enhances the number of orders and contracts with ministries and PSUs.
• Public Procurement Brand Recognition: Deemed OEM registration enhances brand recognition in the public procurement domain. Frequent listings enhance recall and trust with public buyers.
• Lower Infrastructure Investment: OEM registration without factory ownership means lower capital investment. Businesses can grow through contract manufacturing or importation.
• Authorization of Resellers: Eligible deemed OEMs can issue OEM authorization certificates. This promotes controlled distribution and market access.

The Deemed OEM Registration on the GeM Portal covers a wide range of products such as electronics, IT systems, machinery, medical devices, and customized solutions. The OEM registration system is designed to facilitate branding, assembly, integration, and import-based supply. The Deemed OEM registration on the GeM Portal enables engagement in direct purchase, bidding, and BOQ-based procurement. The scope also encompasses the authorization of resellers, as per the rules of the category and the result of vendor evaluation.

Regulatory Framework Governing Deemed OEM Registration

The regulatory structure for Deemed OEM Registration on GeM ensures fairness, transparency, and compliance with quality standards. These are the governing elements.

• General Financial Rules (GFR): The GFRs require transparent procurement and acknowledge OEM responsibility for quality and warranty.
• GeM Seller and OEM Policies: The OEM registration process, the meaning of deemed OEM, and the criteria for authorization are specified by GeM through seller manuals.
• Vendor Assessment Guidelines: GeM performs technical and financial due diligence to ensure OEM capability and compliance.
• Legal Metrology and Quality Laws: The product must comply with BIS, QCOs, and safety standards.
• Contract and Commercial Law: Manufacturing and authorization agreements must comply with Indian contract law.

The table below explains the structured difference between OEM and Deemed OEM Registration on the GeM Portal.

Who is the Registration Authority for Deemed OEM Registration?

The Government e-Marketplace (GeM), operating under the Ministry of Commerce and Industry, acts as the registration authority for Deemed OEM Registration. GeM is responsible for OEM registration policies, vendor assessment, and document validation through its online portal. The registration authority examines brand ownership, OEM authorization certificates, manufacturing agreements, and compliance status. Category regulations and assessment outcomes determine the final approval. This makes the process uniform, transparent, and trustworthy for all OEM and Deemed OEM registrations.

Eligibility for Deemed OEM Registration on the GeM Portal ensures accountability and quality assurance. These are the eligibility criteria that are required to be followed:

• Registered business entity with valid GeM Registration.
• Ownership or lawful control over the brand name.
• Valid GST registration and PAN.
• Contract manufacturing or sourcing agreement with the actual producer or importer.
• Acceptance of full responsibility for warranty and after-sales service.
• Compliance with applicable quality and safety standards.

These are the necessary documents for Deemed OEM Registration.

• PAN Card
• GST Registration Certificate
• Trademark Certificate or brand proof
• Manufacturing or contract agreement
• OEM authorization certificate
• Product catalogue or brochure
• Test reports, if applicable

The Deemed OEM Registration process on the GeM Portal follows a structured and transparent workflow. These are the steps that must be followed.

• Seller Account Creation: Registration begins with seller onboarding on the GeM Portal using PAN, GST, and business details.
• Selection of Deemed OEM Category: The seller selects deemed OEM as the seller type and chooses relevant product categories.
• Document Upload: The brand proof, agreements, OEM certificates, and product details are uploaded for review.
• Verification and Assessment: GeM performs document verification and vendor assessment, if required.
• Professional Assistance: Get in touch with Corpseed for proper documentation and adherence to the proper process during registration.

The Deemed OEM Registration on the GeM Portal takes approximately 5 to 10 working days. This is subject to document readiness, categories, and vendor evaluation schedules. There may be delays in the process if further clarification or proof is needed. Careful planning will help expedite the approval process for activating OEM registration benefits.

What is the Validity of Deemed OEM Registration?

The deemed OEM status on the GeM Portal does not have a predetermined expiry date. This is because the Vendor Assessment is valid for three years from the date of approval. After the expiry of the Vendor Assessment, it has to be renewed to retain OEM status.

The Deemed OEM Registration fees are not fixed but depend on various factors. The fees can be incurred due to vendor evaluation, product testing, trademark registration, and drafting of agreements. The category-wise compliance needs also affect the fees. The GeM Registration is free, but the cost depends on the support for compliance.

Penalties  of non-compliance under Deemed OEM Registration

Non-compliance under Deemed OEM Registration can have serious consequences for GeM operations. These are the penalties followed.

• Suspension of OEM registration for non-adherence to GeM rules.
• Removal of product listings due to quality or documentation failures.
• Financial penalties imposed under procurement contracts.
• Cancellation of bids or tenders due to misrepresentation.
• Blacklisting from GeM for repeated or severe violations.
• Legal action under applicable commercial and quality laws.

Corpseed is one of the top consulting firms, offering comprehensive assistance in regulatory compliance and guiding businesses and individuals through the complete Deemed OEM Registration. We simplify the GeM OEM registration journey and ensure faster, error-free approval with full compliance support. Here are the ways we help:

• Eligibility Assessment: We review business structure, brand ownership, and agreements to confirm Deemed OEM eligibility on the GeM Portal.
• Document Preparation: Our team prepares and verifies all required documents, including OEM authorization certificates, agreements, and brand proofs.
• Agreement & Compliance Support: We draft and structure contract manufacturing and authorization agreements in accordance with GeM OEM registration norms.
• GeM Portal Filing: We handle complete GeM Registration, seller onboarding, category selection, and Deemed OEM application filing.
• Vendor Assessment Assistance: We support vendor assessment preparation and coordination to ensure smooth OEM approval.
• Post-Registration Support: We assist with product listings, use of the OEM certificate, and ongoing compliance to avoid suspension risks.