Along with the globalization and liberalization in India, there are a variety of products for the customers of the Indian market to choose from. In today’s materialistic world, appearance is more important than its utility or quality. Manufacturers and producers have to keep in regard the appearance along with the reliability.
It is well said that a thing of beauty is a joy forever. In a survey, it was established that people nowadays would blindly choose an article that catches their eyes by its beautiful design. Indian consumers have numerous alternatives for a single product which have made them quite selective. Due to which producers nowadays spend a huge amount of money on the appearance of the product, in developing innovative designs to make their product’s appearance enhanced. They hire professional designers whose job is to put intellectual efforts in creating attractive and enhanced designs. Not only appointing a professional designer but also registering their design with the authority is also becoming important day by day.
Design registration is done to protect shapes, features, patterns, or ornaments. Usually, intellectual property is protected under project registration. Design can be three-dimensional objects, such as the shape or suspension of an article, or two-dimensional elements including patterns or ornaments. The words “pattern” and “decoration” refer to those items that were embossed, engraved, or embroidered.
Where a project is protected, the author has the right to sue the person or business who copies that design. This ensures that the design of the product is genuine and authentic and unique to the owner. Design registration protects the physical features of products or packaging. There are many companies that rely on ownership and provide them with adequate coverage. However, when a conflict arises another party will oppose copyright infringement. Project registration can therefore be considered as a separate way to prove the validity of certain rights. When a designer adds something different to their product it becomes a form of adding each character to the design. What is different is its approach to the market to help a new product build its position within all existing products.