Consumers wish to purchase items of the best quality for themselves and their families. Almost more than half of the population today understands the need for products to be of the best quality. Toys are one of the most significant and largely sold products. It hereby is necessary that such items that would end up in the hands of children must be of the utmost quality. But on what grounds could this determination be made? The Indian Government observed the need to maintain a standard for every product made in India or exported and established a National Standards Body called the Bureau of International Standards or BIS. The BIS was constituted under the BIS Act, 2016 to ensure products are not capable to cause any health hazard. The BIS shall issue a certificate to the manufacturer, seller, or anyone involved in the storage of certain products upon which the products must be marked with an ISI sticker. This sticker hereby represents that a product is certified and has been declared of good quality, has passed all relevant tests, and conforms to the provisions laid down by the BIS.
A BIS Certificate holder was earlier not obligated to include a marking onto their products and was only done voluntarily. However, on 1st January 2021, the Central Government instructed all manufacturers, sellers, and anyone who stores toys in India shall mandatorily use an ISI sticker. Also, through a Quality Assurance Order, the Central Government made it mandatory for certain other industries to ensure the use of a Standard Marking on their products upon the issuance of a Certificate or a license. The BIS currently holds up to 20,000 standards of certifying products.