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Draft Telecommunications (Television, Radio and Associated Services) Rules, 2026: What Broadcasters Need to KnowSummary: The Ministry of Information and Broadcasting has released the Draft Telecommunications (Television, Radio and Associated Services) Rules, 2026 under the Telecommunications Act, 2023. The draft proposes a common regulatory framework for a wide range of broadcasting services, including television channels, DTH, HITS, IPTV, teleports, television news agencies, private radio and community radio. In practical terms, the Government is looking to bring these services under a more organised authorisation system instead of dealing with them through separate sets of guidelines. Businesses & companies should remember that these rules are still in draft form and are not yet in force. The Gazette was published on 2 September 2026, and stakeholders can submit comments until 2 October 2026. The rules will apply once a proper update is received by the Central government. For broadcasting businesses, this means there is no need to treat every proposed condition as an immediate legal requirement. However, operators and new applicants should study the draft now because it gives a clear picture of the authorisation, net-worth, fee, security, reporting and operational framework the Government proposes to use. Draft Broadcasting Rules 2026 at a Glance Particular Details Issuing authority Ministry of Information and Broadcasting Notification G.S.R. 773(E) Gazette date 2 September 2026 Governing law Telecommunications Act, 2023 Status Draft rules for further public consultation Consultation deadline 2 October 2026 Commencement Date to be separately notified by Central Government Main sectors covered Television, DTH, HITS, IPTV, teleport, television news agencies, private radio and community radio Main objective Consolidation and simplification of different broadcasting guidelines Important schedules Exemptions, minimum net worth, fees and civil-penalty categorisation In addition to changing the name of an already established license, the document recommends a licensing regime that has very specific criteria for eligibility, security clearances, spectrum, operational conditions, payments, reporting, transfer, inspections and enforcement. What Are the Draft Telecommunications (Television, Radio and Associated Services) Rules, 2026? The proposed rules are meant to bring several broadcasting activities under the framework of the Telecommunications Act, 2023. At present, different broadcasting services have historically been governed by separate policy guidelines. A television channel, DTH operator, community radio station or FM radio operator may therefore need to refer to different sets of sector-specific documents. The draft tries to place many of these requirements in one rulebook. It defines broadcasting-related services, creates different authorisation categories and then lays down common conditions as well as separate requirements for each service. The rules define a television channel as a linear broadcast where programmes are transmitted in a fixed sequence decided by the broadcaster. IPTV is described as a television channel distribution service using Internet Protocol over a closed and managed network. At the same time, a teleport is a satellite earth-station facility from which multiple television channels may be uplinked. This matters because businesses need to identify their exact activity before deciding which authorisation or regulatory route applies. Why Has the Government Proposed These Broadcasting Rules? The main reason given by the Ministry is consolidation. Telecommunications Act, 2023 was enacted in place of the older Indian Telegraph Act, 1885. Television, radio, and all other aspects of broadcasting managed by the Ministry of Information and Broadcasting have to comply with the new Act. According to the Gazette, the draft rules are intended to combine several existing television and radio guidelines into one system and simplify the regulatory structure. The Ministry says the proposed arrangement is meant to harmonise the existing regime and support ease of doing business. For businesses, the practical value is easier to understand: instead of looking at several separate policy documents for basic authorisation, security, reporting and financial conditions, much of that material could sit under one set of rules. That does not mean every service will have identical requirements. DTH, television channels, teleports, private radio and community radio still have their own eligibility, fees and operating conditions. Which Existing Broadcasting Guidelines Are Being Consolidated? The Gazette identifies six major guidelines being brought into the proposed framework. Existing framework Date mentioned in Gazette Area covered Policy Guidelines for Uplinking and Downlinking of Satellite Television Channels in India 9 November 2022 Area covered DTH Broadcasting Guidelines 15 March 2001, as amended Direct-to-Home services HITS Broadcasting Guidelines 26 November 2009 Head-end-in-the-Sky services FM Radio Phase III Guidelines 25 July 2011, amended up to 10 September 2024 Private FM radio Revised Community Radio Guidelines 13 February 2024 Community radio IPTV Guidelines 8 September 2008 IPTV services This consolidation is one of the central features of the proposal. Businesses operating across more than one broadcasting segment may particularly benefit from having common provisions in one place, although service-specific conditions will still need separate attention. Who Will Come Under the Draft Rules? The proposed rules apply to persons seeking an authorisation covered under Chapter 2 and to persons already holding such authorisations. The draft also states that the relevant provisions of the Telecom Regulatory Authority of India Act, 1997 and the rules and regulations made under it will continue to apply. So the proposed MIB framework should not be understood as removing every other broadcasting or telecom compliance requirement. A business may still need to consider other laws and approvals depending on the service, such as foreign investment requirements, Cable Television Networks legislation, spectrum provisions, security clearance and Department of Space requirements. Who Is Exempt from Authorisation? Schedule 1 provides a narrow exemption. The entities expressly exempt from the authorisation requirement are: Parliament of India; and Prasar Bharati. The exemption should not be extended to other entities merely because they are government-linked or publicly funded. The draft separately provides that Central Government, State Governments, local authorities and certain statutory or government-established bodies seeking to provide broadcasting services will generally do so through Prasar Bharati, except where community radio is provided after obtaining the required Central Government authorisation. What Types of Broadcasting Authorisations Are Proposed? The draft does not create one general broadcasting licence. Different services continue to have different regulatory conditions. Television Channels A television channel can be a news or non-news channel and can use satellite or terrestrial transmission. An applicant must generally be a company or LLP. It must comply with applicable foreign investment rules, satisfy the relevant minimum net-worth requirement, and meet security conditions. The applicant must also deal with the channel name and logo. The draft requires a registered trademark or an acceptable no-objection arrangement in specified circumstances. It also requires the applicant to hold relevant marketing or distribution rights. Direct-to-Home Service DTH falls within television channel distribution services. It covers the retransmission of television channels or the transmission of platform services directly to users through satellite transmission without routing the signal through another broadcasting network or cable television network. DTH applicants must be companies and must meet FDI, net-worth, security, and cross-holding requirements. Head-end-in-the-Sky Service HITS is also treated as a television channel distribution service. It covers satellite-based retransmission of channels or platform services to cable operators for further transmission to users, and may also include passive infrastructure facilities for multi-system operators. The draft places restrictions on cross-holdings involving television channels, DTH and HITS. Several of these limits are set at 20%. IPTV IPTV is handled differently. An entity intending to provide IPTV may do so after submitting the prescribed declaration that it holds either an internet service authorisation under the applicable telecommunications rules or an MSO registration under the Cable Television Networks framework. This distinction is important. Businesses should not automatically assume IPTV follows the same application route as DTH or a television channel. Teleport A teleport applicant may be a company or LLP. It must comply with applicable foreign investment provisions, Schedule 2 net-worth requirements, and security conditions. News Agency for Television A television news agency applicant may be a company or LLP, but the draft also requires accreditation from the Press Information Bureau along with FDI and security compliance. Private Radio Service A private radio applicant must be a company. The largest Indian shareholder must hold at least 51% of total equity, subject to the detailed method of determining the relevant Indian shareholding. The draft also contains restrictions involving advertising agencies, religious or political bodies and overlapping radio ownership in the same service area. Private radio authorisation would continue to involve an auction. The Government proposes to issue a notice inviting applications for auction, with the auction determining the non-refundable one-time entry fee. Community Radio Community radio follows a different model. The draft proposes authorisation on a first-come, first-served basis. Eligible applicants include Section 8 companies, eligible charitable societies, public charitable trusts, Krishi Vigyan Kendras, self-help groups, farmer producer organisations and specified educational or government-recognised institutions. The applicant should not be established for profit or principally for religious or political purposes. Certain applicants must also hold a NITI Aayog unique identification number. The applicant must ordinarily have worked for community development in the proposed service area for at least three years before applying. A person cannot hold more than six community radio authorisations. Minimum Net Worth Required Under the Draft Rules Net worth can become an early entry barrier, so a business should check Schedule 2 before spending time and money on an application. Authorisation Proposed minimum net worth First non-news television channel 5 crore rupees Each additional non-news channel 2.5 crore rupees First news channel 20 crore rupees Each additional news channel 5 crore rupees DTH service 10 crore rupees HITS service 10 crore rupees First teleport 3 crore rupees Each additional teleport 1 crore rupees News agency for television Nil Private radio – A+/A category city 3 crore rupees Private radio – B category city 2 crore rupees Private radio – C category city 1 crore rupees Private radio – D category/up to 1 lakh rupees population 0.50 crore rupees Private radio – all categories in all regions 10 crore rupees Community radio Nil Private radio has an additional regional calculation system. For multiple cities in one region, the net worth linked to the highest-category city in that region is used. Where cities fall in different regions, the relevant amounts are added, subject to a maximum requirement of 10 crore rupees. For a new applicant, this is one of the areas where a Broadcasting Authorisation Consultant in India can be useful before filing. The structure, number of services, city categories, and applicant's financial position should be checked before committing to the application route. How Will the Broadcasting Authorisation Application Process Work? The draft provides a fairly clear application-to-authorisation path. An applicant will need to file in the form and manner specified by the Central Government, pay the applicable processing fee, and provide details such as its registered address, shareholding pattern, and key managerial personnel or governing body members. The Government may ask for further information. If the applicant fails to provide the required information within 90 days, the application may be rejected after an opportunity to be heard. Once the application is complete, it may be sent to the relevant Central Government ministries for security and site-related clearance. The Government may also inspect the physical premises where necessary to verify the claims made in the application. If the applicant is considered eligible, a Letter of Intent may be issued through the portal. Letter of Intent and Final Authorisation The Letter of Intent is an important stage because it tells the applicant what financial requirements must be completed before the authorisation is granted. Depending on the service, this may include the entry fee, annual authorisation fee, performance bank guarantee, security deposit or registration fee. The proposed validity of the Letter of Intent cannot exceed 60 days. If the applicant does not make the required payments within the stated period, the Letter of Intent lapses and the application stands rejected. If the above-mentioned requirements are met and the clearance has been obtained, then the authorization will be given via the authorized portal. This will contain the authorization number, effective date, validity period, scope, and area of service. How Long Will a Broadcasting Authorisation Remain Valid? Service Proposed validity Television channel 10 years from commencement of operation Teleport 10 years from commencement of operation Community radio 10 years from commencement of operation News agency for television 10 years from authorisation Television channel distribution service 20 years from commencement Private radio 15 years from commencement The difference in the starting point matters. Some authorisations are linked to the date operations begin, while the news-agency period begins from the date of authorisation. Renewal of Broadcasting Authorisation An eligible authorised entity may apply for renewal at least 120 days before expiry and pay the applicable renewal processing fee. Renewal is not automatic. The Government can look at the law and policy in force at the time, security clearances, compliance with authorisation conditions and the applicant's regulatory history. The draft specifically refers to repeated breaches, including Programme Code and Advertising Code violations. Where an entity has been adjudicated for such breaches more than five times, that history can affect renewal. A renewed authorisation would generally remain valid for another 10 years. Private radio is expressly excluded from renewal under this provision. What Happens to Existing Broadcasting Licences? The draft contains a migration route for specified existing licences, permissions and registrations issued under the older Telegraph Act framework. Migration is specifically contemplated for eligible permissions relating to: television uplinking and downlinking; • DTH; • HITS; and • community radio. An eligible entity may seek migration during the validity of its existing permission. Before doing so, it must clear pending dues and applicable interest and provide proof of payment. No application processing fee is proposed for migration. Once migration is completed, the earlier licence, permission or registration ends and the new authorisation takes its place. If an eligible entity does not migrate, its existing permission may continue on the original terms for the remainder of its validity. Still, it will not be renewed under the older framework. Existing FM radio permissions are specifically kept outside this migration provision and continue on their original terms. For existing broadcasters, a migration decision should therefore not be treated as a simple paperwork exercise. Businesses should compare their existing permission conditions with the proposed authorisation structure before making a decision. General Compliance Duties for Authorised Entities The draft proposes common duties that would continue throughout the authorisation period. An authorised entity would need to maintain the required approvals and clearances, comply with applicable Programme and Advertising Codes and follow directions issued by the Central Government. An authorisation itself cannot simply be sub-let, sub-leased or assigned. The draft does allow businesses to use their own broadcasting network, share another authorised entity's broadcasting network through mutual agreement and hire or lease broadcasting equipment on a long-term basis. However, sharing infrastructure does not transfer regulatory responsibility. Each authorised entity remains responsible for its own compliance. Broadcasting Authorisation and Spectrum Are Not the Same This is one of the most important points in the entire draft. Getting an MIB authorisation does not automatically give the operator the right to use spectrum. Where spectrum assignment is required, the authorised entity must make a separate application under the Telecommunications Act. Unless exempt, the application for spectrum assignment must be made no later than 30 days from the grant of the authorisation. Any company planning a new television, radio or satellite broadcasting operation should therefore budget and plan for authorisation and spectrum as separate regulatory steps. Security Clearance Requirements Security clearance continues to be a central requirement. The authorised entity, its key managerial personnel and governing body members must remain security-cleared throughout the authorisation period. Before appointing key managerial personnel, the entity must submit its details through the designated portal for security clearance. For news channels, television news agencies, television channel distribution services and private radio, the majority of directors, partners and other key managerial personnel must be resident in India. Foreign personnel engaged for installation, maintenance or operation of broadcasting networks also require security clearance before deployment. Details of foreigners or NRIs engaged for more than 60 days in a year, or employed regularly, must also be disclosed. Monitoring, Inspection and Record Keeping The draft expects broadcasters to maintain records that can be checked later. Programme recordings, including advertisements, must generally be retained for 90 days from broadcast. If the programme becomes part of a complaint, dispute, inquiry or court proceeding, the recording must be preserved until the matter is finally concluded. The Central Government can inspect broadcasting premises, equipment, networks and recordings. Usually this would follow notice, but the draft allows inspection without notice where the Government records reasons and believes advance notice would defeat the purpose. The authorised entity must provide reasonable access and assistance during such inspection. Reporting Requirements for Broadcasting Companies Several corporate changes have specific reporting timelines. Change Proposed timeline Change in shareholding, partnership or FDI Within 30 days Change in registered/incorporated name Within 30 days Change in ownership, control, address, contact or other material detail Within 15 days Change leading to control or complete management change Prior written Government permission required Businesses should not treat these as routine Companies Act updates only. Under the proposed broadcasting framework, the same corporate event may also create an MIB reporting or approval requirement. Television Channel Operating Requirements A television channel would generally need to start operations within one year of spectrum assignment and report the commencement to the Government within 15 days. A channel is expected to remain continuously operational. If it remains non-operational for more than 60 continuous days, the broadcaster must inform the Government and explain why. If non-operation exceeds 90 continuous days, the authorisation may be treated as withdrawn, subject to an opportunity of hearing. The draft also proposes that television channels broadcast at least 30 minutes each day between 6:00 AM and 11:00 PM IST on themes of national importance and social relevance. These include education, agriculture, health, science, women, weaker sections, environmental and cultural heritage, animal welfare and national integration. The Government may exempt specified channels by notification. Changes from news to non-news, non-news to news, satellite to terrestrial transmission or vice versa, or a change in teleport require an application and applicable fee. Changes to a channel name or logo also require an application supported by the required trademark or NOC position. Requirements for DTH, HITS and IPTV Operators Television channel distribution services must generally begin operations within one year of spectrum assignment, where applicable, and remain operational throughout the authorisation period. They may retransmit only authorised television channels. The draft also requires encryption and conditional access arrangements and provides for mandatory retransmission of channels that the Government may notify. IPTV providers have additional duties. They must keep programme and advertisement recordings for 90 days, inform the Government if the underlying internet service authorisation or MSO registration is suspended, revoked, curtailed or surrendered, and use a Digital Rights Management system that provides conditional-access functionality to control piracy. Platform services also need registration. The number of platform services cannot exceed 5% of the total channel carrying capacity of the broadcasting network. Teleport Operator Requirements A teleport must generally start operation within one year of spectrum assignment and report commencement within 15 days. A teleport can only uplink channels authorised under the proposed rules. If the Government withdraws, suspends, revokes or cancels a television channel's authorisation, the teleport must stop uplinking it. International turn-around satellite services can be provided to foreign television channels after portal registration and payment of the applicable fee. However, the foreign channel's signal cannot be distributed in India unless that channel is authorised for distribution here. Private Radio Service Requirements Private radio would be required to begin operation within 24 months of spectrum assignment and report commencement within 15 days. It must remain operational and cannot remain closed, continuously or intermittently, for more than 180 days during any continuous 365-day period. The service must be free-to-air. The operator must retain full editorial and operational control and ensure that at least 20% of its daily broadcast is local content. The proposed rules also require prior Central Government approval before fixing or changing the channel identity. Private radio cannot generally transmit news, except unaltered Akashwani news under the conditions provided in the draft. It can, however, broadcast specified information treated as non-news, such as traffic, weather, local sports, cultural events, examinations, employment information and civic announcements. Community Radio Requirements Community radio is designed around local service rather than commercial broadcasting. An authorised station must generally start operation within one year of spectrum assignment and operate for at least two hours every day throughout the validity of its authorisation. The service must be free-to-air. Advertising and announcements relating to local events, businesses, services and jobs are permitted for up to 12 minutes in each hour of broadcast. Every community radio operator must also establish an Advisory and Content Committee consisting of members of the local community, with 50% women members. The station cannot generally broadcast news programmes. It may carry unaltered Akashwani bulletins and translate them into a local language or dialect where needed, provided the bulletin is not distorted or edited. Transfer of Broadcasting Authorisation The draft allows certain authorisations to be transferred, but not freely. For private radio, the lock-in period is three years from commencement. For television channels and teleports, it is one year. After the lock-in period, transfer may be considered in cases such as a court- or tribunal-approved merger, demerger or amalgamation, transfer of business or an intra-group transfer. Prior Government approval remains necessary. The incoming entity must independently satisfy eligibility, net worth, and security conditions. News agency and community radio authorisations are stated to be non-transferable. Television channel distribution-service authorisation also cannot be transferred without prior Government approval. Broadcasting Fees Proposed Under Schedule 3 The Government fees vary considerably depending on the service. Television Channels Fee Proposed amount New authorisation/renewal/category or medium change 10,000 rupees Change of teleport 10,000 rupees Migration Nil PBG – news channel 2 crore rupees per channel PBG – non-news channel 1 crore rupees per channel Annual fee – terrestrial channel 7 lakh rupees Annual uplinking fee 2 lakh rupees Downlinking – channel uplinked from India 5 lakh rupees Downlinking – channel uplinked outside India 15 lakh rupees Foreign-origin television channel registration 10 lakh rupees one-time Name/logo change 1 lakh rupees The draft also provides a security deposit equal to twice the relevant annual authorisation fee. DTH The proposed DTH application processing fee is 10,000 rupees. The one-time non-refundable entry fee is 10 crore rupees. The annual authorisation fee is 8% of Adjusted Gross Revenue (AGR) or 10% of the entry fee, whichever is higher. The security deposit is 5 crore rupees or an estimated authorisation fee equal to two quarters plus other unsecured dues, whichever is higher. HITS For HITS, the application fee is 10,000 rupees, and migration is proposed without an application fee. The one-time entry fee is 10 crore rupees, while the performance bank guarantee is 5 crore rupees. Teleport For a teleport, the application processing fee is 10,000 rupees. The proposed performance bank guarantee is 25 lakh rupees per teleport per satellite, while the annual authorisation fee is 2 lakh rupees per teleport per satellite. The proposed security deposit is 4 lakh rupees per teleport per satellite The fee for uplinking a live event by a foreign television channel or entity is 1 lakh rupees per day. Private Radio A private radio application carries a proposed processing fee of 50,000 rupees. The one-time entry fee is to be determined through auction. The general annual authorisation fee is 4% of AGR. For specified States and Union Territories, the draft proposes 2% of AGR for the first three years and 4% afterwards. Community Radio The application fee for a new community radio authorisation or renewal is proposed at 2,500 rupees. Migration carries no processing fee. The proposed performance bank guarantee is 25,000 rupees. Civil Penalties and Repeated Non-Compliance Schedule 4 does not simply place every violation in the same category. It uses categories such as Non-severe, Minor, Moderate and Major, with the classification increasing for repeated violations in many cases. Examples include delayed shareholding or FDI reporting, appointment of key managerial personnel without required clearance, unauthorised DSNG use, uplinking an unauthorised channel, transferring an authorisation without prior approval, offering platform services without registration, and fixing a private-radio channel identity without approval. For several of these breaches, the category moves from Minor to Moderate and then Major as violations repeat. Businesses should not read this table as stating a fixed rupee penalty for every listed violation. Schedule 4 primarily classifies the seriousness of the breach for the adjudication framework. Adjudication and Appeals The Central Government may appoint an officer not below the rank of Joint Secretary as an Adjudicating Officer. A separate Designated Appeals Committee may consist of officers not below the rank of Additional Secretary. Before deciding on a breach, the Adjudicating Officer can issue a notice, call for a written reply, and conduct a hearing. The draft states that an inquiry should be handled as quickly as possible, with an endeavour to complete it within six months after the hearing notice. An appeal against an Adjudicating Officer's order can be made within 30 days, accompanied by a fee of 10,000 rupees. The Designated Appeals Committee is also expected to try to dispose of the appeal within six months. Surrender, Suspension and Revocation of Authorisation An entity planning to surrender its authorisation must apply at least 60 days before the proposed surrender date. It must clear pending dues and provide at least 60 days' advance notice to affected users and other concerned authorised entities. Once surrender is accepted, the security deposit can be returned after adjusting outstanding dues. The Government may also suspend, curtail or revoke an authorisation following the procedure under the Act. Revocation may arise where information or documents submitted during the application were false, or where the authorised entity is ordered into liquidation or winding up. In the false-information situation, the draft provides for a show-cause notice with up to 21 days to reply. How Will These Draft Rules Affect Broadcasting Businesses? The effect will differ from one operator to another. Business Likely area requiring attention Practical impact TV channels Net worth, trademark, security, roll-out and content requirements Application and continuing compliance need closer tracking DTH operators 10 crore rupees entry fee, AGR fee, security deposit Strong financial and reporting implications HITS operators Entry fee, PBG, ownership restrictions Capital and corporate structure need review IPTV providers Underlying ISP/MSO status, declaration, DRM Technology and licensing structure must match Teleports PBG, spectrum, authorised-channel uplinking Strong operational control required Private radio Auction, Indian shareholding, local content Ownership and programming rules remain important Community radio Non-profit eligibility and community-service history Applicant eligibility becomes central Existing licence holders Migration Need comparison between current and proposed regime For new applicants, the safest approach is to review the financial and ownership requirements before preparing an application. A company may technically want to start a broadcasting service but still fail to meet the net worth, equity, security, or sector-specific conditions. Existing operators face a different question: whether and when migration to the proposed authorisation framework makes commercial and regulatory sense. Benefits of the Proposed Unified Broadcasting Framework The strongest feature of the draft is that it brings many scattered rules into one place. For businesses, this can make it easier to understand who can apply, how long an authorisation lasts, what financial conditions apply and what happens after authorisation. A common digital portal may also make filings, directions and regulatory forms easier to manage. The draft further puts net-worth requirements, fees, transfer provisions and civil-penalty classifications into defined schedules. That gives applicants a clearer starting point when planning a broadcasting project. However, the advantage of having one rulebook should not be mistaken for easier compliance in all instances. There will still be some companies that will require significant financial investment, security clearance, and spectrum licensing. What Could Become Difficult for Broadcasters? The main challenge is that a unified rulebook does not remove service-specific compliance. A DTH operator still faces a large entry fee and AGR-linked payments. A television channel needs to handle trademark, programme, operational, and reporting conditions. Private radio remains connected with auction and Indian ownership rules. Community radio has detailed eligibility and local-community conditions. Security clearance also runs throughout the framework. For businesses with several channels or more than one authorisation, maintaining separate accounts and fee calculations can create additional administrative work. The proposed rules may therefore make the legal framework easier to find, but businesses will still need strong internal compliance systems. Are the Draft Broadcasting Rules a Right Decision or an Additional Burden? The answer is not completely one-sided. Area Possible benefit Possible burden One consolidated rulebook Easier to locate applicable rules Large document with many service-specific conditions Digital implementation More structured filing Businesses must maintain accurate digital records Defined net-worth requirements Better entry-level clarity Can restrict smaller applicants Defined fee schedules Easier budgeting Some services have substantial entry fees and guarantees Security framework Creates clear responsibility Clearance process may add preparation time Reporting timelines Greater regulatory clarity More internal tracking required Migration framework Gives existing operators a defined route Existing businesses must compare old and new conditions Penalty categorisation Greater visibility on breach seriousness Repeated failures can move into higher categories The proposed consolidation itself is sensible from a regulatory-management point of view. A business should be able to find its basic authorisation conditions without moving between several old guidelines. At the same time, the proposed framework is not “light-touch regulation.” Financial requirements, security clearances, programme conditions, reporting and service-specific duties remain substantial. The real test will be whether the final rules reduce procedural duplication in practice, not simply whether multiple existing guidelines are placed inside one document. What Should Broadcasting Businesses Do Now? Since the rules are still in draft form, the business needs to pay attention to preparation rather than implementing all proposals as mandatory. A very helpful internal assessment in such a case would be to analyze the new authorization type, current license status, shareholding/foreign investment structure, Schedule 2 net worth, Schedule 3 fees, security clearance, spectrum requirements, reporting, conditions of operation, and transition path for existing permits. Businesses should also identify provisions that could materially affect their operating cost or corporate structure and consider whether those issues should be raised during the consultation period. Once the final rules are notified, the final wording should be compared with the draft before taking any filing, migration, or restructuring decision. How Corpseed Can Help with Broadcasting Authorisation and Compliance Getting a broadcasting approval is not only about filling out an application. A business also needs to check its eligibility, ownership structure, net worth, security requirements, applicable fees and the rules for the type of broadcasting service it wants to provide. Corpseed can support both new applicants and existing broadcasters with these regulatory requirements. 1. Eligibility and Authorisation Check Corpseed can first understand the broadcasting activity of the business and help identify the right authorisation category. This also includes checking the basic eligibility and regulatory conditions that may apply. 2. Application and Document Support Corpseed can assist with the preparation and review of the application, including: Application preparation Document checking Company and shareholding details Regulatory filing support 3. Net Worth and Shareholding Review Different broadcasting services may have different net-worth and ownership conditions. Corpseed can help businesses check the required net worth, FDI position and shareholding structure before filing the application. 4. Security Clearance Support Security clearance may be required for directors, key managerial personnel, partners or governing body members. Corpseed can help organise and review the required details and supporting documents for this process. 5. Support for Different Broadcasting Services As a Broadcasting Authorisation Consultant in India, Corpseed can provide support for: TV channel authorisation DTH compliance Teleport authorisation Private radio compliance Community radio authorisation 6. Migration, Renewal and Ongoing Compliance Existing broadcasters may also need help with migration of old permissions, renewal preparation, changes in shareholding or management, reporting requirements and regular compliance checks. Corpseed can help businesses understand which requirements apply to their broadcasting activity and prepare the required regulatory work in a proper manner. The final authorisation and security clearance, however, remain subject to approval by the Ministry and other concerned Government authorities. Key Takeaways The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026 have been proposed by the Ministry of Information and Broadcasting as per the Telecommunications Act, 2023. These draft rules include provisions for television channels, Direct-to-Home, Hybrid IPTV, Teleport, television news agencies, private radio services and community radio. The proposal brings several broadcasting requirements under one common authorisation framework instead of keeping them spread across different guidelines. It sets out rules on eligibility, minimum net worth, security clearance, fees, spectrum, reporting, operations and transfer of authorisation. Existing eligible licence or permission holders may be able to move to the new authorisation system through the proposed migration route. Existing private FM radio permissions are treated separately and would continue under their existing terms. The rules are not final yet. Stakeholders can submit comments and suggestions until 2 October 2026. Businesses should review the draft now, but final compliance steps should be taken only after the Government notifies the final rules and their commencement date.
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Cable Television Networks Amendment Rules 2026: What Changes After Rule 7(11) Is Removed?Summary: Television advertising rules in India changed on 21 August, 2026 when the Ministry of Information and Broadcasting notified the Cable Television Networks (Amendment) Rules, 2026 through G.S.R. 751(E). The amendment is short. Its effect, however, deserves careful reading. The Government has omitted Rule 7(11) of the Cable Television Networks Rules, 1994. That was the provision which contained the well-known 12-minute-per-hour advertising limit, divided between commercial advertisements and a channel's own promotional content. The amendment took effect on the date it was published in the Official Gazette. For broadcasters and advertisers, this gives rise to an obvious question: does this mean television channels can now carry advertisements without any time limit? The answer is not as simple as the headline suggests. Rule 7(11) has gone, but the rest of the Advertising Code has not. A separate TRAI framework on advertisement duration also needs to be considered. Notification at a Glance Particular Details Issuing authority Ministry of Information and Broadcasting Government Government of India Notification Cable Television Networks (Amendment) Rules, 2026 Notification number G.S.R. 751(E) Date 21 August 2026 Governing law Cable Television Networks (Regulation) Act, 1995 Principal Rules Cable Television Networks Rules, 1994 Provision affected Rule 7(11) Change made Rule 7(11) omitted Effective date 21 August 2026 Separate transition period Not specified New application required No new application prescribed New registration required No new registration prescribed New Government fee Not prescribed Main area affected Television advertising duration The Government used its rule-making powers under Section 22 of the Cable Television Networks (Regulation) Act, 1995 to make the amendment. The Gazette does not replace Rule 7(11) with another formula. It simply removes the sub-rule. That is why businesses need to distinguish between what has actually been deleted and what continues elsewhere in the regulatory framework. How Television Advertising Is Regulated Under the Cable Television Framework The starting point is the Cable Television Networks (Regulation) Act, 1995. Section 6 of the Act deals with the Advertisement Code. In simple terms, advertisements transmitted or retransmitted through cable service must comply with the prescribed Advertising Code. The detailed requirements are set out in Rule 7 of the Cable Television Networks Rules, 1994. Rule 7 covers much more than advertisement duration. It sets requirements for what advertisements may contain, how certain claims are presented and other standards that apply to television advertising. Rule 7(11) was only one part of this wider framework. This distinction matters when reading the 2026 notification. It does not say that Rule 7 has been omitted altogether. Instead, it specifically states that sub-rule (11) of Rule 7 shall be omitted. In other words, the amendment removes one provision from the Advertising Code, while the rest of Rule 7 continues to apply. What Did Rule 7(11) Say before It Was Removed? Rule 7(11) was introduced in 2006. Before the 2026 amendment, it provided that a programme could not carry advertisements exceeding 12 minutes in one hour. That 12-minute period could include: up to 10 minutes of commercial advertisements, and up to two minutes of the channel's own promotional programmes. The original 2006 Gazette amendment contains this 10+2 structure. The rule therefore worked as an advertising-time ceiling under the Cable Television Networks Rules. For a broadcaster, it was not simply a content standard. It directly affected how much commercial and self-promotional material could be fitted around television programming. For advertisers and media agencies, the rule also influenced the amount of television inventory that a channel could offer during a given period. That is the provision that has now been removed from the Cable Television Networks Rules. What Has Actually Changed Under G.S.R. 751(E)? The cleanest way to understand the amendment is to separate the legal change from its possible commercial effect. The legal change is straightforward: Rule 7(11) no longer forms part of the Cable Television Networks Rules, 1994 from 21 August 2026. This means the following 10+2 formula has been removed from those Rules: 10 minutes of commercial advertisements Two minutes of self-promotion Total ceiling of 12 minutes per hour There is no replacement formula in G.S.R. 751(E). The notification also does not introduce any of the following: A different advertisement-duration limit A new application A new registration A Government approval process A reporting form A new fee A separate compliance deadline Taken together, this makes the amendment a deregulatory change rather than a new filing-based compliance requirement. But the wording still needs to remain precise: the amendment removes Rule 7(11). It does not expressly repeal every other rule or regulation dealing with television advertisements. Old Rule 7(11) vs the Position after 21 August 2026 Area Earlier Position Position After 21 August 2026 What It Means Rule 7(11) Formed part of Rule 7 Omitted The sub-rule no longer applies under the Cable Television Networks Rules Total advertising time Maximum 12 minutes per hour under Rule 7(11) No replacement limit inserted in Rule 7(11) The old limit has been removed from these Rules Commercial advertising Up to 10 minutes per hour The deleted sub-rule no longer sets this limit Broadcasters need to check the wider regulatory position Channel promotion Up to two minutes per hour The deleted sub-rule no longer sets this limit The former 10+2 division is removed Other Rule 7 provisions Continued separately The deleted sub-rule no longer sets this limit Advertising content compliance continues to matter Commencement Old rule applied before amendment Change effective from 21 August 2026 No separate grace period is stated For businesses, the most useful takeaway is that an old scheduling restriction has disappeared from one legal instrument, but the entire television advertising framework has not disappeared with it. When Did the Amendment Take Effect? There is no waiting period. The Cable Television Networks (Amendment) Rules, 2026 state that they come into force on the date of publication in the Official Gazette. That date is 21 August 2026. The notification does not provide a separate: implementation window, transition period, grace period, or future compliance date. For legal registers and internal regulatory trackers, 21 August 2026 is therefore the relevant date. The practical question for broadcasters is not when the amendment begins. That part is clear. The harder question is how it sits alongside the separate TRAI regulation on advertisement duration. Can Television Channels Now Carry Unlimited Advertisements? This is where businesses should be careful. From the perspective of the Cable Television Networks Rules, the old 12-minute provision in Rule 7(11) has been removed. The Government had already announced on 14 August 2026 that it had decided to remove the 12-minute advertisement-duration cap. The Ministry linked the decision to changes in the broadcasting market, digitisation, competition and ease of doing business. However, television advertising duration has also been dealt with separately by the Telecom Regulatory Authority of India (TRAI). TRAI's Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012, together with the 2013 amendment, form a separate regulatory instrument. TRAI's official consolidated-regulations page currently continues to list those regulations under broadcasting and cable services. That means a broadcaster should not read G.S.R. 751(E) in isolation and immediately assume that there is no other advertisement-duration rule to consider. A safer reading is: The 12-minute restriction contained in Rule 7(11) has been removed from the Cable Television Networks Rules. The position under any separate applicable TRAI regulation should also be checked before operational changes are made. That wording is less dramatic than saying “TV advertising is now unlimited,” but it is much more useful from a compliance point of view. Has the Government Removed the Entire Advertising Code? No. Only Rule 7(11) has been omitted. Other parts of Rule 7 continue to matter because they deal with the content and acceptability of advertisements, not just how much advertising can be shown. For example, the Ministry of Information and Broadcasting stated in March 2026 that the Advertising Code continues to cover matters such as: Advertising claims that are difficult to prove Advertisements that may endanger children or encourage unhealthy practices Advertisements that violate the Advertising Standards Council of India (ASCI) self-regulatory code The Ministry specifically referred to Rule 7(5), Rule 7(7) and Rule 7(9) while explaining the existing television advertising framework. So, broadcasters still need to consider two separate questions: How much advertising can be carried? And is the advertisement itself legally acceptable? The 2026 amendment changes the first question to the extent that Rule 7(11) has been removed. It does not make the second question irrelevant. What Still Matters after Rule 7(11) Is Removed? The biggest mistake would be to treat this amendment as complete deregulation of television advertising. Advertising content still needs to be checked against the applicable Advertising Code. A channel cannot assume that an advertisement is acceptable simply because the time-limit provision has been removed. The Ministry has continued to describe private satellite television channels as being required to follow the Programme Code and Advertising Code. It has also referred to enforcement action where those codes are violated. This means legal and compliance teams still need to look at issues such as: misleading or unsubstantiated claims, treatment of children, prohibited or restricted advertising, applicable ASCI requirements, sector-specific advertising rules, and other obligations that may apply to the product being promoted. Rule 7(11) was about time. The rest of advertising compliance goes much further than time. Who Should Pay Attention to This Change? The amendment is most relevant to businesses that either sell, plan, buy or monitor television advertising. Television Broadcasters and Channels Broadcasters are the most directly affected. Their commercial, programming and compliance teams may need to review any internal system built around the old 10+2 limit. This could include scheduling tools, advertising policies, operational manuals and legal checklists. Advertisers and Brands For brands, the change may eventually influence how television advertising packages are structured. A channel with greater scheduling flexibility may offer different combinations of advertising inventory. That does not mean every brand will automatically receive more or cheaper airtime. Pricing will still depend on commercial factors such as audience size, programme demand, time slot and negotiations with the broadcaster. Advertising and Media-Buying Agencies Media agencies may have to reconsider assumptions built into campaign planning. If broadcasters change the way they structure commercial breaks, or inventory, agencies may see new placement options. Contractual and compliance terms will remain important. Cable Television Operators The notification does not create a new application or filing obligation for cable operators. Their main concern is ensuring that the wider Cable Television Networks framework is not misunderstood merely because one sub-rule has been removed. Legal and Compliance Teams For compliance teams, this amendment is less about submitting something to the Government and more about keeping internal rules accurate. An old SOP that still states “Rule 7(11) requires 12 minutes per hour” will no longer correctly describe the Cable Television Networks Rules after 21 August 2026. How Could Broadcasters Be Affected? The first likely effect is greater flexibility in commercial planning under the Cable Television Networks Rules. Previously, Rule 7(11) gave broadcasters a fixed numerical ceiling. With that provision removed, broadcasters may have more room to review how they organise: Commercial breaks Channel promotions Advertising inventory Programme schedules Premium advertising slots Advertiser packages However, this does not mean every broadcaster will automatically move towards longer advertising breaks. A channel still has to keep viewers engaged. More advertising could create additional inventory and revenue opportunities, but too many interruptions could also make programmes less attractive to the audience. The commercial impact will therefore depend on more than just the removal of the earlier limit. Broadcasters will need to balance advertising revenue, viewer behaviour, programme quality and competition when deciding how to use the additional flexibility. Before making any major change to advertising practices, the separate TRAI position should also be reviewed from a legal and regulatory perspective. What Does This Mean for Advertisers and Media Agencies? Advertisers may eventually have more choice, but there is no guaranteed commercial outcome. If broadcasters restructure their inventory, advertisers could see: different break lengths, more placement options, additional programme-specific packages, greater flexibility during high-demand periods, or new combinations of promotional slots. Media buyers may also have to compare channels differently. A larger quantity of inventory does not automatically mean better inventory. A slot during a popular programme may still carry a premium, while less attractive airtime may remain difficult to sell. The amendment therefore gives the industry greater room to make commercial decisions. It does not decide those commercial decisions for them. What Could Change for Television Viewers? Viewers may notice a difference only if broadcasters choose to change their advertising schedules. Some channels may use the regulatory change to adjust the length or frequency of commercial breaks, while others may keep their current format if they believe it works well. Audience behaviour will also play an important role. A broadcaster that carries too much advertising could irritate viewers, particularly when audiences can easily switch to another television channel or digital platform. This is also part of the wider market context cited by the Government when announcing the policy. The Ministry noted that India had only 62 television channels in 2006, compared with more than 900 today, alongside fully digitised television-distribution platforms. The regulatory limit may be changing, but competition still provides a practical check on how far broadcasters can go with advertising. Why Did the Government Remove the 12-Minute Cap? The Gazette notification itself does not give a detailed explanation, but the Ministry's announcement of 14 August 2026 provides some context. The Government said the television market has changed significantly since the 12-minute limit was introduced in 2006. At that time, there were far fewer television channels and cable distribution was largely analogue. Today, television distribution through cable, Direct-to-Home, HITS and IPTV is digital, and viewers have access to hundreds of channels. The Ministry also pointed to the growing competition from digital media. Traditional television channels now compete with online platforms for both viewers and advertising budgets, while digital platforms do not follow the same television advertisement-duration structure. The Government presented the change as a step towards fair competition and ease of doing business in the broadcasting sector. That is the official policy explanation. Whether individual broadcasters actually earn more from the change will still depend on what advertisers are willing to buy and how viewers respond. Possible Benefits for the Television Industry There are clear commercial reasons why broadcasters may welcome the change. More scheduling freedom: Removing the old Rule 7(11) formula gives channels more freedom under the Cable Television Networks Rules to think about how advertising is arranged. Better inventory planning: Broadcasters may have more flexibility when planning advertising around programmes with different levels of audience demand. Greater commercial choice: A fixed 10+2 structure leaves little room for variation. Its removal allows businesses to consider different commercial models, subject to the wider legal framework. Closer competition with digital platforms: This is one of the areas specifically highlighted by the Government. Less dependence on an old market structure: Television today operates very differently from the analogue broadcasting environment of 2006. These are potential benefits, not guaranteed outcomes. A broadcaster still needs advertiser demand before additional inventory has commercial value. Where Could Businesses Face Difficulty? The main challenge is not understanding what the Gazette says. That part is relatively straightforward. The difficulty lies in applying the change correctly while considering the wider regulatory framework. There are a few areas that businesses should review before changing their broadcasting practices. The MIB and TRAI Frameworks Need to Be Read Together Rule 7(11) has been removed from the Cable Television Networks Rules, but TRAI's official regulatory pages continue to list its advertisement-duration regulations. Legal and compliance teams should therefore review the MIB and TRAI frameworks together before making operational changes. Old Policies May No Longer Be Accurate Many internal SOPs and compliance manuals may have been prepared around the earlier 12-minute rule. These documents should be reviewed and updated where necessary. At the same time, removing references to Rule 7(11) should not result in other advertising requirements being removed by mistake. The Advertising Code remains broader than the deleted duration provision. Removing Too Much Is Also a Risk Updating the compliance manual for the removal of Rule 7(11) should not mean deleting other advertising requirements. The Advertising Code still covers more than the duration limit. Commercial Teams May Move Faster Than Compliance Teams Sales teams may see the amendment as an immediate opportunity to create additional advertising inventory or revise packages. Compliance teams, however, may need more time to assess the wider regulatory position. Both sides should work from the same interpretation before any operational changes are introduced. Is This a Business-Friendly Change or an Additional Compliance Concern? Area Regulatory certainty Point to Watch Advertising schedules Greater flexibility under the Cable Television Rules Other applicable regulations need review Commercial inventory More room to structure airtime More inventory does not guarantee demand Broadcaster revenue Potential opportunity Revenue growth is not automatic Advertisers More placement flexibility may develop Pricing remains market-driven Media agencies New planning options may emerge Contracts and broadcaster policies may differ Compliance One old restriction has been removed Remaining Advertising Code requirements continue Viewers Broadcasters can experiment with formats Longer breaks may affect viewer experience Regulatory certainty G.S.R. 751(E) is clear on Rule 7(11) TRAI position should continue to be monitored For broadcasters, the amendment is generally business-friendly because it removes a fixed restriction from the Cable Television Networks Rules. But it would be risky to interpret that as permission to ignore every other advertising requirement. The sensible approach is to use the added flexibility only after checking the complete legal position. Does the Amendment Require a New Registration, Filing or Approval? No new standalone compliance filing has been created by G.S.R. 751(E). The notification does not prescribe a new: licence, registration, application, certificate, approval, Government fee, return, or filing portal. Its operative change is simply the omission of Rule 7(11). This distinction is useful for businesses because not every regulatory amendment creates a new Government process. In this case, the immediate work is mainly internal: understand the change, check the remaining rules and update business practices where appropriate. Compliance Risks Businesses Should Avoid There are a few interpretations that could create unnecessary problems. Treating Rule 7 as deleted: It has not been deleted. Only sub-rule (11) has been removed. Assuming television advertising is completely unregulated: Advertisement content remains subject to the wider framework. Ignoring TRAI: Broadcasters should review the separate advertisement-duration regulations rather than relying only on the MIB notification. Using outdated compliance manuals: Old references to Rule 7(11) should be identified and reviewed. Changing contracts without legal review: Agreements between broadcasters, agencies and advertisers may contain clauses linked to advertising duration. Assuming more inventory means more revenue: The Gazette does not promise any financial benefit. Relying on headlines instead of the notification: The exact legal wording is much narrower than many simplified headlines. Missing later clarification: MIB and TRAI updates should continue to be tracked. What Should Broadcasters and Advertisers Do Now? Before changing advertising practices, businesses should first understand the amendment, review existing controls and check the wider regulatory position. Priority Action Team Involved Purpose Immediate Read G.S.R. 751(E) Legal/Compliance Confirm the exact amendment Immediate Review the latest Rule 7 position Legal Identify what remains applicable Immediate Check TRAI advertisement-duration regulations Regulatory/Legal Understand the wider duration framework High Find internal references to Rule 7(11) Compliance Remove outdated legal references High Review advertising and scheduling SOPs Operations/Programming Align internal controls Medium Check broadcaster-agency contracts Legal/Commercial Identify clauses linked to the former limit Medium Brief sales and media teams Management/Compliance Avoid inconsistent interpretation Ongoing Track MIB and TRAI developments Regulatory Affairs Capture any further clarification None of these internal actions should be confused with a new statutory filing requirement. They are practical steps for keeping business operations aligned with the changed position. What Should Advertising Compliance Teams Review Internally? An internal compliance review does not need to become a large exercise if the organisation knows where Rule 7(11) was being used. Start with documents that directly affect advertising operations. These may include: television advertising SOPs, programming manuals, compliance checklists, media-sales policies, automated scheduling rules, advertising contracts, agency agreements, legal reference sheets, employee training material, and regulatory trackers. Any reference to Rule 7(11) should be checked against the amended position. At the same time, controls linked to the remaining Advertising Code should stay in place. For businesses that do not maintain a dedicated regulatory team, a focused compliance gap assessment can help identify which documents are actually affected instead of rewriting every policy unnecessarily. What Should Businesses Watch Next? The next area to watch is the relationship between the MIB amendment and TRAI's separate advertisement-duration framework. The Government has clearly removed Rule 7(11) from the Cable Television Networks Rules. TRAI's official consolidated-regulations section, however, currently continues to display the Standards of Quality of Service (Duration of Advertisements in Television Channels) Regulations, 2012 and its related amendment. Broadcasters should therefore keep an eye on: any TRAI amendment, withdrawal or repeal of the existing regulation, official clarification, changes to related directions or reporting requirements, and further MIB communication. Until another official development occurs, compliance teams should work from the actual published instruments rather than assuming what the next step will be. How Corpseed Can Help The Cable Television Networks (Amendment) Rules, 2026 are a good example of why a short notification can still require careful regulatory work. The Gazette clearly removes Rule 7(11), but a broadcaster may still need to answer several practical questions before changing its advertising schedule. Which parts of Rule 7 remain relevant? Does another regulatory instrument apply? Are internal SOPs outdated? Do advertising or agency contracts refer to the old limit? Corpseed's regulatory compliance services can support businesses in reviewing these issues in a structured way. Relevant support may include: Regulatory applicability assessment to understand how the 2026 amendment relates to the business and its television advertising activities. Media regulatory compliance review covering the Cable Television Networks Act, Rules and other relevant broadcasting requirements. Rule 7 and Advertising Code assessment to separate the deleted duration provision from continuing content obligations. MIB and TRAI regulatory review where different regulatory instruments need to be read together. Compliance gap assessment for existing advertising policies, manuals and internal controls. Advertising SOP and policy review to identify outdated references to Rule 7(11). Contract and compliance-document review support where broadcaster, advertiser or agency agreements refer to advertisement duration. Ongoing compliance support and regulatory monitoring for later MIB or TRAI amendments and clarifications. Good compliance consulting services should help a business understand what the law actually requires before it changes an established operating process. They should not be used to create unnecessary filings or make promises about how a regulator will decide a future issue. Corpseed can assist broadcasters, advertisers, agencies and other media businesses that need regulatory advisory services to review the effect of the 2026 amendment, identify compliance gaps and bring internal advertising practices in line with the applicable framework. Professional support does not replace the Ministry of Information and Broadcasting, TRAI, a court or another competent authority. It also cannot guarantee a regulatory interpretation or commercial outcome. Businesses looking for regulatory compliance services for television advertising, media regulation or related internal compliance reviews can use professional assistance to organise the legal position before making changes to schedules, policies or commercial agreements. Key Takeaways The Ministry of Information and Broadcasting issued G.S.R. 751(E) on 21 August 2026. The notification creates the Cable Television Networks (Amendment) Rules, 2026. Rule 7(11) of the Cable Television Networks Rules, 1994 has been omitted. Rule 7(11) earlier contained a 12-minute-per-hour advertising ceiling, consisting of up to 10 minutes of commercial advertising and two minutes of self-promotion. The amendment took effect on 21 August 2026 and does not specify a separate transition period. The amendment does not delete Rule 7 as a whole. Other Advertising Code requirements remain relevant to television advertising. TRAI's separate advertisement-duration regulations should also be checked before broadcasters treat television advertising duration as completely unrestricted. G.S.R. 751(E) does not create a new registration, application, fee or standalone Government filing. Broadcasters and advertisers should review internal policies, contracts and compliance references rather than relying only on simplified headlines about removal of the advertising cap.
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